7') Promotion of a product primarily involves: A. Creating value for the product B. Determining where the product will be sold C. Focusing of the value of the product D. Considering the competitor's price 9} Price involves determining the minimum value at which the customer still feels satisfied while still making a profit. T or F 10} Products include actual goods. services, people and 11) What does the W stand for in SWOT analysis? [ A. World B. Wholesale C. Wants D. Weaknesses 12} ________________ is a strategy used by a firm to focus on the excellent services for the customer to retain loyal customers 31} How do politics impact marketing in the US? 36] What are the two types of culture when considering the macro environment? ' . ' Regional culture Personal culture Religious culture Country culture