Question: 7. Recommend ONE market or shopper research TOPIC that would be valuable for your hypothetical) Market Research Department to better validate or understand the Journey

7. Recommend ONE market or shopper research TOPIC that would be valuable for your hypothetical) Market Research Department to better validate or understand the Journey you have described. That is what aspect of the Journey would it be targeting? What would be your main question (you do not need to provide a detailed research proposal.

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