7. Some feel that customer value- based pricing is the only way to set prices. What do you understand by this approach to pricing, and how can it be implemented by the marketer? Your answer 8. Using examples, indicate the sorts of situations, products, etc., where each of the following promotional tools might be used: a. advertising b. sales promotion c. personal selling d. publicity e. public relations Your answer 9. What is meant by multi-level marketing' and how does it rely on the principle of team building' in its implementation