Question: 7 . The resource - based view of competitive advantage states that for a firm to maintain sustainable competitive advantage it must control a set
The resourcebased view of competitive advantage states that for a firm to maintain sustainable competitive advantage it must control a set of exploitable resources that have four critical characteristics. What are these characteristics?
a inventory turns, high margins, long account payable periods, brand building relationships
b operational effectiveness, strategic positioning, scale, distribution channels
c rareness, value, imperfect imitability, non substitutability
d a website, an app, cloudbased systems, a savvy technology staff
e low margin, high delivery, infrastructure, customizable
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