Question: 7. Vision statement T he vision statement is a description of your business, not as it is now, but how it will be in the
7. Vision statement
The vision statement is a description of your business, not as it is now, but how it will be in the future. In this section you should describe your business as it will be in three years time. Include different perspectives in your account. What will it look like to your customers, your employees, the bank manager, your investors and the local community? But rather than a list, your vision statement should be an account, easy to read and inspiring.
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DEMOGRAPHICS
- City population 580, 000
- Regional population 2, 150, 000
- Annual population growth rate 1.5%
- Median age 42
- Median annual income $53,000
- Median housing value - $380,000
SECTOR METRICS
- Annual air arrivals down 21%
- Hotel occupancies down 18%
- Event attendance down 19%
- Restaurant seating down 16%
- City -wide conventions down 28%
SECTOR ASSETS
- Excellent roadway and bridge access
- Dependable rail service
- Renovated and expanded air terminal
- Upgraded taxi fleets
- City riverfront walk
- Seven quality museums
- Well-known city art and restaurant district
- Noted vineyards
- Sports stadium
DEMAND GENERATORS
- Regional corporate offices
- Regional service offices: legal and accounting
- Light industry
- Two universities
- Upgraded and expanded regional healthcare facilities
- Medical specialist centers
- Year-round arts, agriculture, and music festivals
BUSINESS DEVELOPMENT
Working together with local associations in the travel and tourism sector, the Commission has confirmed and funded the following initiatives:
1. Triple the annual promotional budget to include rebranding, website refurbishment, search engine optimization consultancy, extended tourism offices, refreshed promotional materials, and professional service standards and certification for operational managers and staff.
2. Expedite the final construction phases of the City Convention and Civic Center funded by last years
successful tax vote.
3. Provide support to the airport authority in promoting the new legacy air carrier and new discount airline.
4. With the Hotel Association, provide welcome receptions for the 12 new companies arriving as a result of recent corporate tax incentives.
5. Complete two highway and one airport visitor welcome centers.
6. Support the civic center programming office in booking sport, concert, and trade show events.
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