Question: 7. When developing a new product to launch into the market, corporations must consider the five characteristics of an innovation. These characteristics are relative advantage,

7. When developing a new product to launch into the market, corporations must consider the five characteristics of an innovation. These characteristics are relative advantage, compatibility, simplicity, tristability, and communicability a) Explain why each of these characteristics is related to the success of an innovation, using examples bi Which of these five characteristics do you think is/are most related to the product's point of difference? Explain and give an example Which of these five characteristics do you think is/are related to the product's point of parity? Explain and give an example d) Which of the five characteristics do you think is the most important to determine whether the innovation will be successfully adopted in the marketplace? Explain

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