7. When selling an opportunity- driven idea the account manager should focus on___.

a. The downside of taking advantage of the approach

b. Soliciting others to help on defining the opportunity

c. The rationale for why you have an opportunity

d. The upside of taking advantage of a new opportunity

8. One way to deal with possible objections of creative work presentations that involves a careful pre-presentation conversation is called___.

a. Inoculation

b. Intimidation

c. Preparation

d. Activation

9. Considering the many "hats" worn by an accomplished account manager, which one of the four below is most relevant to properly presenting an idea?

a. Special event planner

b. Researcher

c. Performer

d. Critic