$7$ Why are personality traits an important concept for marketers?$2$ Why is self$-$concept such a useful way of segmenting markets?$3$ What might be the impact of increased inner direction on fashion in the future?$4$ How might high self$-$monitors respond to an increase in inner direction in the rest of the population?$5$ How might the Myers$-$Briggs type dimensions be used by marketers for a perfume company?$6$ What are the marketing implications of the possible self?$7$ What are the marketing implications of the gender perception of brands?