Pick two companies in the same industry (e.g., Nestle and Summit Springs in the bottled water industry, VW and Toyota in the auto industry, etc.) to compare and contrast the companies' approaches to corporate social responsibility and triple bottom line business.

Please answer the following questions:

• How do the companies compare to one another in their approaches to sustainability?
• How are the companies different?
• Is one a leader in the space when compared to the other?
• Is either company using sustainability as the basis of their competitive advantage?
• What lessons can be learned, both positive and negative, from your review of these two companies?
• Do you think these companies' approaches to Profit-People-Planet have helped or hurt their marketing efforts? Why