$81$ point

In the Tea Marketer case study what did the marketer do wrong to be fined $$15\mathrm{.}2$ million?

They used user generated brand content without first getting permission from the creators.

They exaggerated results in photoshopped images and used influencers who didn't use the product.

They didn't deliver the product to customers because it didn't really exist.

They used deceptive health claims and influencers who didn't adequately disclose they were paid to promote the product.