Question: 8 : ( 2 4 SS - Full ) APPUIED CALCUL Help Save & Exi Spring 2 0 2 4 To understand what items are
: SSFull APPUIED CALCUL
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To understand what items are most likely to sell from oncampus vending machines, a company distributes surveys and holds a few focus groups of vending machine users on different campuses. The company is in what step of the marketing research process?
Multiple Choice
data collection
problem definition
data analysis
taking action
plan development
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