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Select the statement that accurately describes the relationship between strategic planning and the marketing mix.

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Select the statement that accurately describes the relationship between strategic planning and the marketing mix.

Strategic planning establishes which aspects of the marketing mix a firm must constantly monitor.

Strategic planning is flexible whereas marketing mix strategies are inflexible.

Strategic planning helps to ensure that marketers will select and execute the right marketing mix strategies to maximize

Strategic planning determines the life cycle of a firm's marketing mix strategy.

Strategic planning allows marketers to identify ways for products to sell themselves.

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Internal and external factors that affect a firm's ability to succeed are collectively known as the firm's

marketing mix.

marketing function.

marketing