Question: 8 : 3 0 . ll LTE Case 1 4 - 6 2 ( Algo ) Adding a Product Line ( LO 1 4 -
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ll LTE
Case Algo Adding a Product Line LO
Bo Vonderweidt, the production manager for Sportway, had requested to have lunch with the company president. Vonderweidt wanted to put forward his suggestion to add a new product line. As they finished lunch, Meg Thomas, the company president, said, "TII give your proposal some serious thought, Bo I think you're right about the increasing demand for skateboards. What lm not sure about is whether the skateboard line will be better for us than our tackle boxes. Those have been our bread and butter the past few years:
Vondenweidt responded with, "Let me get together with one of the controller's people. We'll run a few numbers on this skateboard idea that I think will demonstrate the line's potential".
Sportway is a wholesale distributor supplying a wide range of moderately priced sports equipment to large chain stores. About percent of Sportway's products are purchased from other fompanies while the remainder of the products are manufactured by Sportway. The company has a Plastics Department that is currently manufacturing molded fishing tackle boxes, Sportway is able to manufacture and sell tackle boxes annually, making full use of its directlabor capacity at avaliable work stations. The selling price and costs associated with Sportway's tackle boxes are as follows:
tableSelling price per box,,$
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