Question: 8 - 5 . What are the arguments for and against the inclusion of a neutral response position in a symmetric scale? 8 - 6
What are the arguments for and against the inclusion of a neutral response position in a symmetric scale?
Distinguish among a Likert scale, a lifestyle scale, and a semantic differential scale.
What is the halo effect, and how does a researcher control for it
Provide questions to measure each of the constructs that follow. Before you construct the measure, consult a source book to find a concise definition of the construct. Relate the definition and then provide the question.
a Brand loyalty
b Intention to purchase
c Importance of "value for the price"
d Attitude toward a brand
e Recall of an advertisement
f Past purchases
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