Question: 8 - 5 . What are the arguments for and against the inclusion of a neutral response position in a symmetric scale? 8 - 6

8-5. What are the arguments for and against the inclusion of a neutral response position in a symmetric scale?
8-6. Distinguish among a Likert scale, a lifestyle scale, and a semantic differential scale.
8-7. What is the halo effect, and how does a researcher control for it?
8-8. Provide questions to measure each of the constructs that follow. Before you construct the measure, consult a source book to find a concise definition of the construct. Relate the definition and then provide the question.
a. Brand loyalty
b. Intention to purchase
c. Importance of "value for the price"
d. Attitude toward a brand
e. Recall of an advertisement
f. Past purchases
 8-5. What are the arguments for and against the inclusion of

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