8. Complete the "Enhance Your Understanding." Provide a scan or photo of your ad or describe it in detail. Give me the existing headline before you give me the 10 you've come up with. Label each of your 10 headlines as to whether it's "Self-interest," "News," "Curiosity building," or "Quick, easy way."

Enhance Your Understanding: Write Powerful Headlines Flip through a consumer magazine until you find a direct response ad that catches your eye. Study its headline and identify whether it appeals to self-interest, gives news, arouses curiosity, or offers a quick, easy way. If it's a self-interest headline, does its appeal hinge upon money, security, saving time, self-improvement, or enjoyment? Now study the body copy, the offer, and the response device. Then put yourself in the place of the copywriter and write ten more headlines that could be used to sell this product. Make some of them self-interest, some newsy, some curiosity building, and some offering a quick, easy way. Edit your headlines to make sure they are meaty, compelling, and specific