Question: 8. From what you have been able to determine from the cases, lectures, and class discussions, provide your own thoughts on the advantages, or disadvantages,

8. From what you have been able to determine from the cases, lectures, and class discussions, provide your own thoughts on the advantages, or disadvantages, of incorporating data external to the firm as a part of the planning process, and why.

1-2 paragraphs would be perfect! thank you!!

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