Question: 8. How would you change your thinking if Medfields reformulation approach were more substantive (e.g. drug works faster, works longer) than cosmetic? 9. Could Medfield

8. How would you change your thinking if Medfields reformulation approach were more substantive (e.g. drug works faster, works longer) than cosmetic?

9. Could Medfield use the extra value created by the reformulation to generate new and helpful products?

MedField Pharmaceuticals Case 44

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