8) Making sure all channels work together when a company sells through additional channels beyond the web is:

A) brand engagement.

B) customer engagement.

C) channel integration.

D) cyber consistency.

9) An examination of visible customer actions including making store visits and purchases is which type of evaluation?

A) Respondent behavior

B) Pre-testing

C) Message

D) Message synthesis brand recognition

10) When analyzing advertising or IMC campaigns, which of the following would be an example of measuring affective responses?

A) Sales and redemption rates

B) Product specific awareness

C) Awareness of the overall company

D) Liking the company