Question: 8. Menu engineering is used to measure a menu popularity and profitability. A. Explain what is meant by the terms Stars and Plowhorses. (4 marks)

8. Menu engineering is used to measure a menu popularity and profitability. A. Explain what is meant by the terms Stars and Plowhorses. (4 marks) B. Discuss two (2) strategies that a manager can use to improve a menu items identified as Plowhorses. (10 marks)

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