Question: (8 points) Read the case at the end of Chapter 1, Chick-fil-A: Getting Better Before Getting Bigger, and do questions following: (Q2-1) Give examples of

(8 points) Read the case at the end of Chapter 1, Chick-fil-A: Getting Better Before Getting Bigger, and do questions following:

(Q2-1) Give examples of needs, wants, and demands of Chick-fil-A customers, differentiating these three concepts.

(Q2-2) Describe Chick-fil-A in terms of the value it provides customers. How does Chick-fil-A engage customers? (Value = Benefits- Costs)

(Q2-3) Evaluate Chick-fil-As performance relative to customer expectations.

(Q2-4) Which of the five marketing management orientations best applies to Chick-fil-A?

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