8. Price is the determining factor as to whether a good is classified as a consumer product or a B2B product. True 9. The purchase of a cash register is likely a B2B product. True False 10. The consumer market consists of all the individuals or organizations that want goods and services in order to produce other goods and services to sell, rent, or supply to others. False 11. Convenience goods are products that the consumer wants to purchase frequently and with a minimum of effort. True False 12. The characteristics of specialty goods restrict their effective sale over the Internet. True False 1. Marketing is a one-time activity, performed when a business is first established and introducing product in the market. Once a firm has fine-tuned its marketing activities, it can turn its attention elsewhere. True 2. The marketing mix provides a detailed market analysis to determine opportunities and challenges as well as information needed to make good decisions. True 3. Secondary data should be gathered first because this type of information is less expensive to obtain. True 4. Marketers use very detailed surveys to gather secondary data. True 5. Successtul marketers adjust their product offerings as the level of economic activity changes. False 13. Unsought goods and services fail to provide the benefits consumers expect. True False 14. Unsought goods and services are products consumers do not actively seek out for purchase on a regular basis. True False 15. The marketing efforts for convenience and specialty goods are essentially the same. True False