_____ 8. Recently, an article about changing consumer predispositions toward low involvement purchases appeared in the Journal of Marketing. Chances are this article would be classified as applied research.

_____9. Two of the more important determinants of the potential benefits from a marketing research study are profit margins and market size.

____ 10. The unique blend of product pricing, promotion, offerings, and distribution designed to meet the needs of a specific group is the marketing mix.

____11. Conducting online surveys is the only significant way that marketing research companies utilize the Internet.

____12. The change from a buyers market to a sellers market necessitated better marketing intelligence in the mature years of market research.

____13. Companies that engage in marketing research can control elements of the external environment.

____14. The explanation of data or actions is known as the descriptive function of marketing research.

____15. The decision of how to communicate a research studys results sometimes involves an ethical dilemma.