8 The B2B buying process is a seven-step process that results in the placement of an order and a post-purchase review of that order Which of the following best summarizes Steps 3-5 of this process? Multiple Choice The business researches potential suppliers that can fulfill the business need, and then requests proposals for how they will that need The proposals are then evaluated, and the suppliers are selected based on those evaluations The business selects the supplier they want to use and places an order with that supplies Once this order is placed the business goes back to evaluate a series of proposals that the supplier previously submitted The business identifies the need to be fulled and then describes and quantifies the proceeds to place an order with a prechosen suppliet to no RFP is required The business submit a BFP to various solen ud oves the business responses to the RFP, then select the cooler with whom to place an order The business evaluates a sees of RFPs suomitted by a random pool of suppliers and select a woter based on those evaluations then ests fra FP from the suppliermately selects All of the following statements about the use of social media for B2B customer engagement are true except 12 Multiple Choice Skipped It makes B29 Interaction with customers more challenging. O It allows customers to work with each other to solve a problem, O It teaches customers new ways to use a product. It helps firms obtain more immediate feedback from customers. It enables films to learn more about their customers. 16 This type of business market does not produce its own products; rather, it purchases ready-made goods and redistributes them to end-users for profit, Multiple Choice resermarket tutional market government O distributomat Obojesmeret What is true of the first step of the CRM process? 17 Multiple Choice O It is the step during which a firm will identify its current customers. It is the step during which a firm will understand how its customers interact. It is the step during which a firm will analyze customer data. It is the step during which a firm will gather customer data It is the step during which a firm will communicate with customers. Another name for the individuals of a firm that are charged with making the purchase decisions is 26 Multiple Choice professional buyers company advocates business vendors formal acquisitioners consumer groups