Question: 8. What is puffery? Define by providing a real-world example. 9. What is brand equity? Compare Aakers 1991 Brand Equity Model with Kellers 1993 model.

8. What is puffery? Define by providing a real-world example.

9. What is brand equity? Compare Aakers 1991 Brand Equity Model with Kellers 1993 model. Explain fully.

10. What is a product line? What is product line length? What are important considerations in formulating line strategy? Illustrate your understanding by including a real world brand example in your response.

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