805 The term circulation refers to Select one: a. the number of copies sold per issue b. the number of free inserts per issue c. the number of copies printed per issue d. the type of advertising included in the print media e. the average number of copies distributed per issue

47. 807 There are ______ agate lines per inch of depth in most newspapers. Select one: a. 24 b. 14 c. 12 d. 16 e. 15

48. 815 Newspapers expanding into the broadcast media is an example of Select one: a. flexform ads b. cross-advertising c. editorial support d. long copy ads e. yearly contracts 49. 818 If an advertiser wants to run an ad that is 5 columns x 10 inches deep, the size of the ad in agate lines would be Select one: a. 50 lines b. 500 lines c. 700 lines d. 250 lines e. 750 lines

50. 821 With regard to rate schedules, rates charged by line go down Select one: a. if advertisements are spaced apart by set periods of time b. as the number of lines increases over a specified period c. based on the amount of white space in advertisements d. as the size of the advertisements increase e. if the ad is in the same location as before

the name of subject is - advertising and market research