8.1 Learning Outcomes: - Describe the various primary data collection techniques. - Examine the circumstances in which collecting information on consumers is ethical 8.2 Action Required: - Chapter Name: Read Ch-10 "Marketing Research" from Dhruv Grewal and Michael Levy (2022) "Marketing"" (8th Edition). McGraw-Hill Education, Digital Version: ISBN13: 978-1-260-71743-3. 8.3 Test your Knowledge (Question): - Discussion Question \#1: Tamimi Markets has a great new customer appreciation program named "Tamimi Rewards" (https://tamimimarkets.com/). These programs collect purchasing data and build consumer profiles. How can supermarkets like Tamimi use this data to create value for the firm and consumers? Discuss. 8.4 Instructions - Answer this question in the test your knowledge section. - Post your answer in the discussion board creating a thread. (Week 8: Interactive learning Discussion)