Question: 9 - 1 1 . LinkedIn targets a specific demographic - working professionals. They tend to be older and better educated. Why might advertisers be

9 - 11 .

LinkedIn targets a specific demographic

-

working professionals. They tend to be older and better educated. Why might advertisers be more interested in this group over others?

9 - 12 .

Microsoft creates software focused on supporting businesses.

LinkedIn focuses on creating a platform for business professionals. Does the acquisition of LinkedIn make sense? What type of synergies could come from integrating products from these two companies?

9-11. LinkedIn targets a specific demographic-working professionals. They tend to be

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