$9$:$13$

Module $4$ challenge $-2$ of $10$

QUESTION $2/10$

What is performance marketing?

$1$ point

Using concrete information about customer behaviors to plan and refine marketing and sales strategies.

Using digital marketing and sales tactics, campaigns, and strategies to affect customer behavior.

Calculating how much revenue is gained versus how much was spent on potential customers.

Calculating the average revenue generated by customers over a certain period of time.

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