Question: 9 . 5 Why might the strategy for setting a product s price need to be changed when a product is part of a product

9.5 Why might the strategy for setting a products price need to be changed when a product is part of a product mix? What are the five product mix pricing strategies? Provide an example for each. (AACSB: Written and Oral Communication; Reflective Thinking)
9.6 Compare fixed pricing with dynamic pricing. Illustrate how and when each of these strategies is used. (AACSB: Written and Oral Communication)

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