Question: 9 Because consumers often do not pay close attention to advertising messages, some of which contain large amounts of relatively complex information, advertisers are concerned

9

Because consumers often do not pay close attention to advertising messages, some of which contain large amounts of relatively complex information, advertisers are concerned with

01

08

37

Multiple Choice

ratings.

target markets.

clutter.

frequency.

CPM

.

9 Because consumers often do not pay close

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