Question: 9) Calculate CLV and a Customer Lifetime Value (CLV) & Customer Equilty (CE) For a company's customer base. If the retention rate is 90%, interest
9) Calculate CLV and a Customer Lifetime Value (CLV) & Customer Equilty (CE) For a company's customer base. If the retention rate is 90%, interest (discount) rate is 15% and each customer has a constant gross margin of $200, what would be the lifetime value of a customer over the 3 years? If this company has 300,000 customers, what is their customer equity? SHOW YOUR WORK HERE (1) Formula: LTV, = E=GCG (2) Customer equity CE = S, LTV 9) Calculate CLV and a Customer Lifetime Value (CLV) & Customer Equilty (CE) For a company's customer base. If the retention rate is 90%, interest (discount) rate is 15% and each customer has a constant gross margin of $200, what would be the lifetime value of a customer over the 3 years? If this company has 300,000 customers, what is their customer equity? SHOW YOUR WORK HERE (1) Formula: LTV, = E=GCG (2) Customer equity CE = S, LTV
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