Question: 9) Calculate CLV and a Customer Lifetime Value (CLV) & Customer Equilty (CE) For a company's customer base. If the retention rate is 90%, interest

 9) Calculate CLV and a Customer Lifetime Value (CLV) & Customer

9) Calculate CLV and a Customer Lifetime Value (CLV) & Customer Equilty (CE) For a company's customer base. If the retention rate is 90%, interest (discount) rate is 15% and each customer has a constant gross margin of $200, what would be the lifetime value of a customer over the 3 years? If this company has 300,000 customers, what is their customer equity? SHOW YOUR WORK HERE (1) Formula: LTV, = E=GCG (2) Customer equity CE = S, LTV 9) Calculate CLV and a Customer Lifetime Value (CLV) & Customer Equilty (CE) For a company's customer base. If the retention rate is 90%, interest (discount) rate is 15% and each customer has a constant gross margin of $200, what would be the lifetime value of a customer over the 3 years? If this company has 300,000 customers, what is their customer equity? SHOW YOUR WORK HERE (1) Formula: LTV, = E=GCG (2) Customer equity CE = S, LTV

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related Finance Questions!