Question: 9 e . Chobani has had success by adding different . . . Chobani has had success by adding different fruit to its Fruit on
e Chobani has had success by adding different
Chobani has had success by adding different fruit to its "Fruit on the Bottom Greek Yogurt" products. These additions address the difficulties in the yogurt market, which is the need to have significant a large number of items in each product line.
Multiple Choice
product mix depth
product line depth
product line breadth
product mix breadth
brand equity
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