Question: 9. Explain the relationships, and interrelationships, between Cognition, Affect, and Behavior as it relates to creating effective advertising and promotional campaigns. I 10. Discuss the

9. Explain the relationships, and interrelationships, between Cognition, Affect, and Behavior as it relates to creating effective advertising and promotional campaigns. I 10. Discuss the marketing research process and the importance of research in guiding successful advertising campaigns

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