Question: 9 How does a portfolio model based on product life cycle and the market share development index help a growth business like Groupon.com? 0 Why

9 How does a portfolio model based on product life cycle

9 How does a portfolio model based on product life cycle and the market share development index help a growth business like Groupon.com? 0 Why would a business like Coca-Cola opt to use the GE/McKinsey portfolio model over other portfolio models? 1 How would you assess the attractiveness of a new consumer product-market for Procter \& Gamble? List the specific factors you would include as you build an index of market attractiveness for a Procter \& Gamble consumer market

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How does a portfolio model based on product life cycle and the market share development index help a growth business like Groupon.com?

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