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Implement the change immediately and readjust ROI Ignore the change; it's too risky to change strategy mid-way Discuss the change with the team and get their feedback 8. Which of the following are examples of KPIs? Select all that apply. 1 point Increase website traffic by 20% Number of unique visitors and page views V Percentage of recipients who open the email. Generate 50 qualified leads per month 9. In order to define clear campaign objectives, which of the following should you keep in 1 point mind? Select all that apply. Start by setting SMART objectives Align objectives with customer demographics Objectives should be tied to ROI Use KPIs to set campaign objectives 10. Which of the following is a key performance indicator (KPI) used for measuring the revenue 1 point generated for every dollar spent on advertising? Select the best answer. Return on Ad Spend (ROAS) Return on Marketing Investment (ROMI) O Conversion Rate