Janna discovers a market segment that is underserved by competitors products. For Jannas company, this segment represents
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Question:
Janna discovers a market segment that is underserved by competitors’ products. For Janna’s company, this segment represents a:
a. business threat
b. business opportunity
c. backward linkage
d. test market
Related Book For
Managing Operations Across the Supply Chain
ISBN: 978-0078024030
2nd edition
Authors: Morgan Swink, Steven Melnyk, Bixby Cooper, Janet Hartley
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