9. Profitability index Estimating the cash flow generated by $1 invested in investment The profitability index (PI) is a capital budgeting tool that provides another way to compare a project's benefits and costs. It is computed as a ratio of the discounted value of the net cash flows expected to be generated by a project over its life (the project's expected benefits) to its net cost (NINV). A project's PI value can be interpreted to indicate a project's discounted return generated by each dollar of net investment required to generate those returns. Consider the case of Purple Whale Foodstuffs Inc.: Purple Whale Foodstuffs Inc. is considering investing $550,000 in a project that is expected to generate the following net cash flows: Cash Flow $300,000 Year Year 1 Year 2 Year 3 Year 4 $425,000 $475,000 Purple Whale uses a WACC of 10% when evaluating proposed capital budgeting projects. Based on these cash flows, determine this project's PI (rounded to four decimal places). O 2.2611 O 2.3801 O 2.0231 O 2.6181 Purple Whale's decision to accept or reject this project is independent of its decisions on other projects. Based on the project's PI, the firm should the project. On the basis of this evaluation criterion, Purple Whale should By comparison, the net present value (NPV) of this project is in the project because the project increase the firm's value. ; when it has a PI of 1.00, it will have an NPV equal to $0. When a project has a PI greater than 1.00, it will exhibit an NPV Projects with PIS 1.00 will exhibit negative NPVs