9. The __________ is a written document that describes the overall marketing strategy and programs developed for an organization, product line, or brand.

Multiple Choice

• marketing plan

• communication plan

• situation analysis

• promotional plan

11. Upon purchasing a new lipstick at a local drugstore, the consumer received a free sample of a new perfume. This is an example of:

Multiple Choice

• Trade sales promotion

• Advertising

• Consumer sales promotion

• Public relations

12. Which of the following is a question that would be posed in the internal analysis stage?

Multiple Choice

• What are the key product attributes and benefits?

• Why do customers buy a particular brand?

• What is our position relative to the competition?

• Who makes the decision to buy the product?

13. Every IMC plan begins with:

Multiple Choice

• a competitive analysis.

• a review of the marketing plan.

• market research

• the four "P"s

Just those 4 questions, thank you so much in advance. I'll be sure to hit the thumbs up!