Question: 9 . Which Innovation Application category is being depicted? Entering their third season, the Las Vegas Sand Storm has integrated an augmented concession offering as

9 .

Which Innovation Application category is being depicted?

Entering their third season, the Las Vegas Sand Storm has integrated an augmented concession offering as fans enter the Toshiba Plaza. Spread across the concourse are cart serving stations serving freshly carved prime rib on lobster rolls with giardiniera and horseradish. Depending on its success, the franchise is considering having more specialized food cart distributors throughout the venue, offering everything from sushi burritos to bao buns.

Quality Positioning

Core Category

Norming Stage

Industry Regulation

Value Category

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