Question: 9. Why is it important to understand the difference between a Customer and a Consumer? This answer should be at least 1 paragraph. 10. Why

9. Why is it important to understand the difference between a Customer and a Consumer? This answer should be at least 1 paragraph. 10. Why is it important for marketers to understand the stages of the Consumer Buying Decision Process? This answer should be at least 1 paragraph. 11. Many companies are switching from only B2B (selling through retailers) to B2C (selling directly to consumers). Explain one benefit to a company making that switch, and explain one problem for a company when making that switch. This answer has 2 parts. Each part should be at least one short paragraph

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