$9.$ Zapper Products Corp., a system integration services company, provides a pay$-$per$-$use option for its business customers that allows them to understand its product's capabilities before they order licensed versions on a large scale. This option has made Zapper Products Corp. extremely popular with smaller firms that plan to invest on information technology infrastructure but have limited funds. The factor that is contributing to the success of Zapper Products Corp. is $$Observability$.($T$/$F$)$

$10.$ As according to Competition Bureau of Canada, a pharmaceutical company that sets a price which is below cost on a new cholesterol medication so as to shut out competitors that may want to enter the market could be fined for predatory pricing. $($T$/$F$)$

$11.$ In spite of the fact that the acronym P$.$E$.$S$.$T$.$ is used to describe the analysis of macroenvironments, the analysis includes also the study of legal and cultural environments. $($T$/$F$)$

$12.$ The breakeven model is cost based and does not address the question of whether customers will actually purchase the product at the specified price in the quantity required to break even or make a profit. $($T$/$F$)$

$13.$ Selective distribution is the best choice for high end prestigious products. $($T$/$F$)$

$14.$ Even pricing is an effective strategy to give a product a more affordable image. $($T$/$F$)$

$15.$ Cumulative quantity discounts are price reductions based on the volume of product purchased during a stated period of time. $($T$/$F$)$