9.9 Evaluating Routine Appreciation Messages (LO9.4) A. Compare Bryans less effective and more effective messages of appreciation to his staff (see Figures 9.14 and 9.15). Identify three ways that he improved the message. B. How do you think the more effective message will impact work outcomes? C. How do you think the more effective message will impact workplace relationships? D. What two changes could you make to improve the more effective example

FIGURE 9.14 smith & smith advertising Less Effective Appreciation Message Thanks From: To: Bryan Atkins Mon, July 24, 2017 George Hernandez; Dan Oates; Jennifer Aikens; Ryan Douglas Shows excessive, exaggerated THANKS. Hi you guys, I think you did a fabulous job on the zoo project! I just got off the phone with Ana Galleraga, and we talked about how successful these ads have been. I found out that participation in the zoo's special education programs has increased dramatically. On the phone call, I was able to secure a verbal commitment for us to do their online campaigns! I feel fortunate to work with such a great group of people. You are all the best! + To show my appreciation for you, I've made reservations for lunch this Friday at Harper's Steakhouse. This is my favorite steakhouse in town and I think all of you will love it! Thank you again for being so fantastic! Bryan TONE is self-centered and self-congratulatory. FIGURE 9.15 More Effective Appreciation Message smith & smith advertising Great Job on the Zoo Campaign - Let's Celebrate at Lunch on Friday From: Bryan Atkins Mon, July 24, 2017 To: George Hernandez; Dan Oates; Jennifer Aikens; Ryan Douglas Gives THANKS. Hi George, Dan, Jen, and Ryan: Great job on the zoo project! The billboard and radio campaigns you created are a huge success. I just got off the phone with Ana Galleraga. They love the ads because they are making quite an impact. She mentioned that they have increased participation in all of their community educational programs. And, she would like Smith & Smith to work on online advertising for them. Let's celebrate! I've made reservations for this Friday lunch is on the agency. See details: Provides RATIONALE. Location: Time: Harper's Steakhouse on 451 South Main Street Friday, June 26 at noon Thanks again! States GOODWILL. Bryan TONE is team- oriented