Question: 9a. Given two examples on how Kelloggs segments the cereal market to position its cereal products? (0.5pt). 9b. Oreo is considering introducing a type of

9a. Given two examples on how Kelloggs segments the cereal market to position its cereal products? (0.5pt).

9b. Oreo is considering introducing a type of gluten free sandwich cookie. What are the three criteria to evaluate if there is a viable segment for gluten free Oreos? (0.5 pt).

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