Question: a . 1 , 5 0 0 b . 7 5 0 c . 6 0 0 d . 1 , 1 2 5 Select

a.1,500
b.750
c.600
d.1,125
Select-v
If the defection rate doubles, what is the effect on the value of a loyal customer (VLC)?
a. VLC does not change.
b. VLC is reduced by 50%.
c. VLC doubles.
d. The effect depends on the values of CM and RF.
Which of the following will double the value of a loyal customer?
a. Double the Contribution Margin
b. Double the Repurchase Frequency
c. Reduce the Defection rate by 50%
d. Each of these options will double the VLC
 a.1,500 b.750 c.600 d.1,125 Select-v If the defection rate doubles, what

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