a. 1. The idea behind the marketing concept is: Create value for the customer and yalue for the business in terms of profits. b. Create wins for the business, exclusively. c. Create a situation where the customer is very satisfied at the expense of the business. d. A concern for service and a concern for good revenues. 2. The two main areas of the marketing process are: a. Marketing analysis and marketing strategy. b. Marketing research and marketing mix preparation c. Marketing strategy and market segmentation. d. Marketing production and marketing prosperity. 3. The emerging mobile/on-demand marketing era, a. Creates more intensified customer relationship management practices. b. Further develops the production era. c. Recognizes that consumers want to interact with products/services anywhere and anytime. d. Embellishes the service orientation of the marketing concept. 4. In the beginning of the Introduction to Business course, we learned that is a very important process. Particularly, marketers are constantly pursuing this activity to keep up with what is going on in environments outside one's business. a. Environmental scanning b. Production planning c. Asset investigating d. Asset development 5. If you are working on marketing analysis, it is likely you are involved with: a. Product design and customer relationship management b. Product design and positioning c. Conducting market research and segmenting the market d. Segmenting the market and planning the promotion