Product marketing involves a range of activities focused on bringing a product to market and driving...

  

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Product marketing involves a range of activities focused on bringing a product to market and driving sales. It starts with identifying the target audience and understanding their needs and preferences. Then, the product marketer positions the product in a way that resonates with the target audience and creates messaging and communication strategies to promote the product's benefits and features. (a) Explain the meaning of Operational Marketing and describe in detail the guiding principles of the goods and services that can be marketed. (10) Product marketing involves a range of activities focused on bringing a product to market and driving sales. It starts with identifying the target audience and understanding their needs and preferences. Then, the product marketer positions the product in a way that resonates with the target audience and creates messaging and communication strategies to promote the product's benefits and features. (a) Explain the meaning of Operational Marketing and describe in detail the guiding principles of the goods and services that can be marketed. (10)

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Operational marketing refers to the implementation and execution of marketing strategies and tactics to achieve specific business objectives It involves the daytoday activities and processes that ensu... View the full answer