Question: A 2 0 1 9 study done by eMarketer showed that the highest percentage of respondents indicated that the primary goal of digital marketing strategy

A 2019 study done by eMarketer showed that the highest percentage of respondents indicated that the primary goal of digital marketing strategy was to:
Question 17 options:
Increase business/revenue with existing customers
Increase the number of new leads/customer prospects
Increase brand awareness and brand health
To deliver a high quality, unified customer experience across all digital channels

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