A. (2 marks, one mark for each example) Provide two examples of how a corporate portal could be used by Aldo or its customers to work with digital orders.

(i) Example 1

(ii) Example 2

B. (3 marks, one mark for each example) For each of the following, provide an example of how it could be used by Aldo.

(i) Crowdsourcing

(ii) Wiki

(iii) Cross-selling

C. (2 marks, one mark for each example) Select two of the issues in e-tailing from Section 7.2 of the book (i.e., channel conflict, showrooming, order fulfillment, or personalized pricing). For each, state the name of the issue and provide an example of how it could be relevant to Aldo.

(i) Example 1

(ii) Example 2

D. (2 marks, one mark for each example) For each of the following two business models, provide an example of how it has been or could be adopted by Aldo.

(i) Electronic marketplace

(ii) Affiliate marketing

E. (2 marks, one mark for each example) Aldo uses a transaction processing system (TPS) for the purpose of placing digital orders. For each of the following two capabilities of TPS, provide an example that illustrates why the capability is important for Aldo.

(i) Protection against errors resulting from overlapping updates

(ii) Protection from inconsistencies due to a failure of any component of a transaction

F. (3 marks, one mark for each example) For each of the following three types of report, provide an example that illustrates how the report could provide useful information to Aldo about its digital ordering process.

(i) Exception

(ii) Trend analysis

(iii) Comparative

G. (5 marks, one mark for each example) Provide an example of how Aldo could make use of each of the following technologies for its various operations.

(i) Salesforce automation (SFA)

(ii) Electronic data interchange (EDI)

(iii) Extranet

(iv) Virtual private network (VPN)

(v) Online analytical processing (OLAP, also known as multi-dimensional analysis)

H. (2 marks, one mark for each example) Provide an example of how each of the following capabilities of decision support systems could be used by Aldos marketing and sales team.

(i) Goal-seeking analysis

(ii) Sensitivity analysis

I. (4 marks, one mark for each example) For each of the following concepts related to the systems development lifecycle (SDLC), provide an example that could relate to Aldos acquisition and implementation of the Celect system.

(i) Systems analysis

(ii) Systems design

(iii) Testing

(iv) Direct conversion

J. (2 marks, one mark for each example) By providing an example for each of the concepts below, describe how the implementation of Celect could help Aldo improve the efficiency and effectiveness of its sales and order fulfillment processes.

(i) Efficiency

(ii) Effectiveness

K. (one mark for the example) Providing on-demand self-service is one of the characteristics of cloud computing. Celest is a cloud-based solution and therefore, provides on-demand self-service to Aldo. By providing an example, describe how Aldo could make use of this characteristic of Celect.

L. (2 marks, one mark for each example) For each of the following two types of knowledge, provide an example that is relevant to marketing, sales, or logistics at Aldo.

(i) Explicit knowledge

(ii) Tacit knowledge