Question: A _ _ _ _ _ _ _ _ _ _ allows a company to attract sufficiently large numbers of buyers who have a lasting

__________

allows a company to attract sufficiently large numbers of buyers who have a lasting preference for its products or services over those offered by rivals, despite the efforts of the competitors to offset that appeal and overcome the company's advantage.

Multiple Choice

Deliberate strategy

Competitive advantage

Realized strategy

Sustainable competitive advantage

Customer value proposition

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