Question: A 3 M researcher worked with university students to develop the Post - it Flag Highlighter. When his team evaluated the technical feasibility of the

3

M researcher worked with university students to develop the Post

-

Flag Highlighter. When his team evaluated the technical feasibility of the proposed design and determined whether the idea met the firm's objectives set earlier, at which stage of the new

-

product development process was this product?

Question

3

options:

idea generation

business analysis

screening and evaluation

new

-

product strategy development

concept testing

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